The story of Pals is deeply rooted in the landscapes of Bretagne, but one town represents the beginning of our journey: Perros-Guirec. That's where it all started, and it's from there that we drew inspiration for the iconic color that defines our identity: pink, often associated with the pink granite coast of this beautiful region.

 

Pals grew up in the heart of Perros-Guirec. For us, pink was more than just a color. It was a vibrant representation of Bretagne, a representation with meaning. Pals embodies the pink of the timeless rocks of this world-famous coast.

When we decided to create our clothing brand, it was evident that this color had to be an integral part of it. But how to choose the perfect shade, the one that would capture the very essence of this region so dear to our hearts?

For this, we selected the best photos of the coast to extract a color, the perfect color. The eyedropper became our ally, a precise tool to extract the color of a pixel. We used it to extract the exact color from that photo, to capture that special pink that evoked Bretagne and all that it represents.

Every nuance, every shade variation, was examined with meticulous attention. We wanted to ensure we selected the pink that would remind people of the incomparable beauty of Perros-Guirec. After many hours of adjusting and fine-tuning, we finally found the perfect shade, one that embodies the uniqueness of Pals and our passion for Bretagne.

Hence, the pink of Pals is more than just a color. It's a tribute to our roots, to this beautiful region that has inspired us from the beginning. It's our way of sharing what we love with the world, a unique shade that tells a very special story.